ASICS COLLABORATION

January 2024

ASICS and Lack of Guidance have collaborated on the GEL-QUANTUM™ 360 VIII, marking the Amsterdam-based brand’s debut footwear release.

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Lack of Guidance X Asics Campaign
Produced by: Artillerie.tv
Producer: Luc Hueber
Production Manager: Sophie Warmenhoven
Director: Fabio de Frel
Styling: Tristan-Tyrese Mac-Donald
MUAh: Kato Fierkens
Starring: Vinnie, Sandor, Loopey, Noah & Dimi

Photography: Eva Roefs
Styling: Tristan-Tyrese Mac-Donald
MUA: Kato Fierkens
Photography Assistant: Marit Talens