A DAY ON KING STREET

July 2025

Shot in Southall, West London, this editorial follows Amirah and Calvin as they move through the day. From the takeaway to the garage, the football court to the park. No real plan, just going with it. Both wearing the Lack of Guidance x Puma King Indoor trainers, worn across concrete and grass, in the same neighbourhood where Bend It Like Beckham was filmed, arguably the best football film ever made.

  • Lack of Guidance x Puma King Indoor
  • Lack of Guidance x Puma King Indoor
  • Lack of Guidance x Puma King Indoor
  • Lack of Guidance x Puma King Indoor

Lack of Guidance x Puma King Indoor

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Photography: Eva Roefs
Creative Direction: Akaar
Production: Sophie Warmenhoven
Styling: Systemarosa
Local Production: Little Giant
Models: Amirah Goodwin & Calvin How
Hair and Makeup: Billie McKenzie
Styling Assistant: Connor Austen